When you walk the busy streets of Shibuya and Shinjyuku city located the center of the Tokyo, you can see many outdoor advertisments.
However, these advertisments are decreasing in the city because of the following three reasons.
1 The overall advertising budget in Japan is decreasing because of the recession
2 Advertising medium have become diversified. Of course there are also internet, web service and pamphlets handouts with or without coupon tickets.
3 During the night outdoor advertisements can’t be turned on for long hours in order to save energy right now.
Most of these advertisements are made with LED lights although they had been made with neon lights in the old days. The neon tube needs special artisan skill.
Some older people cherish the neon light.
There is the Japanese term “Neon town” but young people don’t use this term.
Perhaps these outdoor neon light advertisement will only be displayed some museums in the future.
“Neon town” google image search