Diminishing light


Shinjyuku city.This lights are reduced than before.


Tokyo Bay. Is this ad good or bad?

When you walk the busy streets of Shibuya and Shinjyuku city located the center of the Tokyo, you can see many outdoor advertisments.
However, these advertisments are decreasing in the city because of the following three reasons.

1 The overall advertising budget in Japan is decreasing because of the recession

2 Advertising medium have become diversified. Of course there are also internet, web service and pamphlets handouts with or without coupon tickets.

3 During the night outdoor advertisements can’t be turned on for long hours in order to save energy right now. 

Most of these advertisements are made with LED lights although they had been made with neon lights in the old days.  The neon tube needs special artisan skill.
Some older people cherish the neon light.
 There is the Japanese term “Neon town” but young people don’t use this term. 
Perhaps these outdoor neon light advertisement will only be displayed some museums in the future.

“Neon town” google image search

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I live in Kawagoe-city Saitama-prefecture Japan. There are many traditional warehouses in Kawagoe. So many Japanese and the people from overseas come to sightseeing. http://www.koedo.or.jp/foreign/english/index.html

16 thoughts on “Diminishing light”

  1. A city lit up with Neon lights is beautiful in its own special way. I’m sure there are some that miss it.

  2. Maybe it’s time for stargazing. I wish the lights were off at night in my city. I never be able to stargaze in my city even in places far away from the city.

  3. Oh wow, my memory of Shinjyuku was with all the incredibly bright lights and ads everywhere. It must be strange to go there now and see less… Same with Shibuya! I just can’t imagine it. 😦

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